Strategy that drives. Creativity that performs
Senior leadership, custom-fit
Brand strategy, positioning and integrated 360° marketing. I work where direction and execution need to be aligned.
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I step in as your fractional CMO or VP Marketing; a senior, structuring presence without the commitment of a permanent role.
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Launch, repositioning, integrated strategy, digital transformation; I invest fully in a targeted project, with a clear objective and measurable deliverables.
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Strategic guidance, team transformation or thought leadership. I bring a senior perspective where the organization needs clarity, alignment and lasting impact, rallying teams around a shared vision.
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I integrate within agency teams as a senior strategic partner, bringing complementary expertise in brand strategy, integrated 360° marketing and commercial performance.
About me.
Orchestrator. Passionate. Curious.
Twenty years building brands, rallying teams around a vision, turning strategies into concrete results. I've led launches, repositionings and digital transformations. Creativity without rigour doesn't last, and performance without soul convinces no one. What I experience outside of work (design, travel, food, music) feeds directly into the way I think about brands
Today, through Nordet, I bring that experience to organizations that want to move forward with conviction.
« Real marketing creates real connection. »
My journey.
Every step built the conviction that made the next one possible. Twenty years with leading Canadian organizations - from marketing director to VP - taught me to orchestrate strategy, creativity, execution and performance as one coherent whole.
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Brand strategy, integrated marketing, positioning and digital development mandates across diverse sectors (medical, real estate, experiential intelligence and television production). Web strategy and content in collaboration with tech and creative partners. Senior strategic partner engagements within agencies and directly with clients.
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Responsible for brand, marketing and eCommerce in Canada and the United States. Unified historically siloed functions under a shared vision (brand, digital, PR, experiential and media). Transformed team structure and processes to drive performance. Repositioned Kamik as a modern heritage lifestyle brand, with significant eCommerce growth and results exceeding EBITDA targets.
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Ten years building and leading the marketing function of one of Canada's leading furniture and home décor retailers. Brand repositioning, digital transformation and 360° pivot. Developed Mobilia's first transactional website and contributed to significant company growth. Managed multiple agency partners (design, media, PR and web).
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Jacob, Schering-Plough (Coppertone & Dr. Scholl's), Dans un Jardin: a career rooted in retail and consumer goods, building brands and deploying integrated strategies in competitive categories. Years of developing brand instincts, performance rigour and a sharp sense of what truly resonates with consumers.
nor·det / n.m. Northeast wind, Quebec
Some winds pass through.
The nordet leaves a mark.
Nordet is strategy that arrives with a clear direction. Creativity that doesn't lose its way. Experience that makes the difference between a beautiful plan and measurable impact. We don't change a brand at the surface. We work the structure, align people behind a shared vision, and deliver.
Nordet is also the name of an architectural project I've held close for a long time, a word that carries the idea of transforming something from the inside out.
Voices that matter.
Let’s talk. Tea’s on me.
Have a project, an idea, or simply want to explore what could be possible? Reach out - I'm always ready, tea in hand.